Saturday, December 18, 2010

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Journalism, impossible schedules and family balance or how to ruin your life

a greater or lesser extent, everyone in this profession we are devotion, not by obligation. Most of us love this journalism. However, those who work in media, whether print, radio or in lesser extent television, have enough moderately difficult to lead a normal life . Vale are not staff members, we do not intend to work 8:00 to 15:00, no sign ... But that does not mean that some, at least those who have family, children and stuff, yeah we miss some normalcy, defined as to get home before they are lying, they enjoy weekends and holidays or may not be alert all day mobile phone "in case something happens." Sometimes when I hear it is a profession with more divorce rate does not surprise me, and even wonder no more.
But beyond that is we have chosen and it is currently difficult to adapt to family life is no less true that in most ways I know times are governed by old practices, outdated models in which the physical presence the newsroom was necessary. Today, many of the tasks could do from home or from the place where the news happens.
premium in newspapers much more than the what; times more important than being in the version productivity. You really need to work 10 or 12 hours to write three or four information?, Do you really need spend all day in the newspaper? Interestingly, every time the news media fewer and more-made up of agencies, press release, the press, a press conference in refrigerator. Do I need to make journalism more and more cut and paste spend all day doing the scene?
I sincerely think not. And I also see that people, at least those people that no one waits at home and whose life outside of writing is reduced to a minimum, prefer to be there, wasting your time many times, before going out, although only in search of fresh news. I know people that between the time that comes to smoking, time spent by the coffee machine ... Just work really beyond four or five hours.
I know that in many cases is difficult, but other work could be done perfectly at home, with a networked computer connected to the software of the newspaper.
Similarly, given that digital media work 24 hours a day every day of the year, why do we insist many times in the media role in trying to put everything on the page? Do not we realize that we close later there will be something that we escape? Although we close at three o'clock, what happens to the three one does not enter.
Let us be aware of our limitations and changing reality. The paper should assuming his new role interpretation, data analysis, opinion, explanation, and stop obsessing about information pure and simple, that's what they are and digital newsletters or radios and televisions . Except for occasional news and sporting events, meetings last minute ... is close to the many absurd. In the rest of Europe most paper journals are closing their issues much earlier than in Spain and without complexes.
But, admittedly, be it at work many hours does not only happen with reporters this country, it is usual to be. Yes, then we have productivity rates we have.
And, we fill your mouth with stories about family reconciliation but we are not able to apply that same to our lives. And so it goes.

Thursday, December 16, 2010

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digital Reputation: Why and for what

Now that companies have launched a network for image, customers or business, perhaps one of the factors to keep in mind is the so-called online reputation or that is, the prestige that a particular brand or product is among the digital community . In fact, some people says the reputation management online is the result of combining the image of itself a company that wants to project and the real perception that has its audience as a result. Usually, this was something that depended on the company itself, but with the Internet, and especially with the advent of Web 2.0, the prestige is in the hands of bloggers, social networks, forums ... We must not forget, for example, the second most trusted source when making purchasing decisions in Spain, following the advice of relatives and friends are the opinions on the internet. It is therefore very important for any company trying to manage and l knowledge, monitoring and control all information that affects , since most campaign advertising or marketing operation more substantial can be ruined by the bad review of a blogger, adverse opinions of the users in social networks or any other initiative emerged to discredit.

is the case, for instance, the damage suffered by the online reputation of Nestle because of the charges by Greenpeace of using palm oil for the production of its popular "Kit kat. " The massive logging of the forests where the orangutans live led to the NGO to launch the network through various videos of great hardness repudiated the practice. They began to move through the major social networks and soon to be seen by hundreds of thousands of people. But the bad image was made worse by the response of the Swiss company, which faced the online community and tried to censor critical comments on Facebook.

Such failures are a community manager , ie the professional must ensure online reputation and to maintain a close relationship with the Internet should not commit. In the final analysis, this work does not stop to be a more of a communications department, which is why this place was usually occupy journalists or people coming from the world of marketing.

Because, deep down, beyond the use of tools and know how to move like a fish in water for social networks, the important thing is being able to stay ahead of the possible criticisms, try to create a good digital identity that is perceived positively by the Internet, namely neutralizing the negative opinions but never losing respect for the authors try to woo influential bloggers and pundits have more fans in the nets ...

However, not all companies currently have this position so that in many cases, they are able to react quickly when faced with a negative campaign on the internet or bad opinions. As recently stated José Antonio Gallego, president of the English Association of Communication Online (AERC), a newspaper, "The problem is that many companies confuse the figure of community manager with a commercial message that fills the forums. "

Yet there are those who believe that the important thing is being talked about, even evil.

Thursday, December 9, 2010

Information Curtain Firewire

Wikichascarrillos. A reflection on journalistic leaks and overvaluation of truth

Tim Berners-Lee, considered one of the fathers of the web, at a conference recently stated that "the future of journalism going through the data analysis." His remarks, obtained by the British newspaper "The Guardian" abound in the fact that, today, news is not worth to write, to write about what happens, but must use the data, work on them, analyze them. "Before," Rodriguez says could get good stories with people chatting in a bar, but that, although you can still sometimes occur, it is increasingly unlikely, so that journalists need to be equipped with the tools necessary to discern what is important from what is not it is, to maintain perspective, the pieces and to be able to explain to people what is happening. "

In this line of thought include the creation by the City University of London, an MA in Interactive Journalism, which addresses the changes facing the profession and the media, one of whose aims is what they call Data Journalism or, which is, sourcing, reporting Through stories and Presenting data-driven journalism and Visualising and Presenting data ". That is, create information from data.

I say all this by way of introduction, because for the last two weeks we have not heard of anything else-with permission from the drivers, other than diplomatic Wikileaks leaks, ie disclose hundreds of thousands of cables sent by U.S. ambassadors to their country half a world. The website of Julian Assange-now almost underground, came to a handful of newspapers, including "Country", all the information so that they would make it public. Since then, what melodrama, is being shelled every day more in terms of increasing sales, or generate excitement at least, that's newsworthy.

have been many who have rushed to say that these documents represent a before and after global diplomatic relations, which call into question the role of journalists and traditional media ... Well, 12 days after leaks began to appear, I have no feeling that I have changed things much. And, in my humble opinion, these revelations merely confirm what everybody thought. Nothing new under the sun. Or perhaps someone thought the ambassadors only ferrerosrocher is merely present to your guests? Then do what they are supposed to do: inform, influence, mediate, press if needed ...

not detract from the exclusive or diminish what has been known, in regard to Spain, especially the related to the case-Couso, but I consider that Part that touches me, that is, in journalism, I see more merit in separating the wheat from the chaff that the very fact of its publication because, if someone Assange made them reach their own volition, and this in turn has gone to the newspapers, where is the journalism?, where the analysis of data? Because I see nothing here that a reading selection. It has been very very selective and in many cases, reckless, perhaps it is endangering the lives of certain people.

Perhaps, and here there are many people who do not agree with me, the truth is overrated, especially when we move on a structure based on the conventions, political correctness and hypocrisy. And, if suddenly everyone knew what we say about each other, our system of relationships, friendships, family, work, would break into pieces. And besides, where is it written that what is said is true that what is not said, that what counts is less short than you think and not expressed out loud? We often say what others expect to hear and not what we think really so out of a private conversation one sentence giving it as absolute truth is, at least, partially.