Not long ago, have a degree in journalism, gave option to work on a few things-almost the same as not having "related to this profession beyond being a journalist in any medium communication part of a press office, to be communications director of a company-dircom-or becoming a teacher, little could be done Non swell the ranks of unemployment.
However, new technologies, they have forced the closure of many means and have made out in the street hundreds of journalists, we have opened the doors to professions hitherto unimaginable. At the recoil of social networks and the presence of companies in the network, the market has "calved" new trades 2.0: community manager, responsible for corporate image or identity, social media strategist, content manager, social media manager, watchman ... professions, in many cases, are located halfway between communication and marketing, two areas of diffuse and permeable borders and that can be developed professionals of both worlds.
like Beyond the world of marketing and advertising for expressions in English, after these high-sounding names are not hiding anything but professional whose main function is to be responsible for the actions of an Internet-related companies, web communication, the followers have friends that a brand in social networks ... In the end, be the link between that brand or company and its virtual community.
Obviously, these new professions open the door for reporters to something that otherwise was forbidden to us: the self-employment. In the shadow of this revolution 2.0 technology have flourished hundreds of agencies providing such services because, with the exception of large corporations and institutions, most small and medium enterprises have outsourced those tasks and communication media.
Just shop around Twitter, a social network where journalists are most active, to see the thousands of professionals in your profile are defined as "a journalist and community manager," "social journalist media "," journalist and communications consultant "," journalist and social entrepreneur "," Journalism 2.0 "... And this has only begun. As things stand, anyone who fails in a short period of time does not consider himself a journalist or 2.0 media, able to deal smoothly with the new technologies will have serious problems functioning in this profession, unless approaching retirement and prefer to laze about until that time.
However, it also means that studies must be adapted to this new reality, because it must be remembered that each time more clearly, one thing to be a communicator and another to be a journalist and I do not mean that university courses have to be different, but at least specializations different because they have little or nothing to do with the work carried out by someone who does the work of communication of a company with a journalist who works in a medium of communication, whether in the real world, whether in digital. Moreover, one could envisage the definition of the term journalist for the former because one thing is to communicate and other information, one thing to be the voice and image of one brand to another trying to tell what happens in a most truthful and impartial as possible, even knowing that objectivity is a chimera.
And given the circumstances and conditions of the professionals and others, there may come a time when nobody wants to be a journalist and all aspire to be journalists. And if not at the time.
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