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Advertiser, Sponsor a journalist for little money

advertisers could sponsor media journalists, as sponsor Negroes in Africa, and in exchange, the journalist became sponsored advertising support of the advertised product.

Ensures Press Association of Madrid, in advance of the Annual Report of the journalistic profession, the number of communications professionals who have been unemployed in the last year has increased from 3,030 to 6,500 . And what's worse, the economic situation of the media companies no signs, in general, to improve, because the advertising market is still maintained under minimal and in any case, I think never reach the levels seen before the crisis.

Therefore, and before the turn that takes the situation, I propose to advertisers in this country, public or private, large or small English or foreign, a new and very beneficial action for all: adopting a journalist. That simple and that easy. With this idea, the ad spending that makes half-usually several thousand euros "would be directly, fully or partially cover the salary of a journalist. If it is a powerful campaign, you could sponsor a number or even an editor or an assistant.

In return, the sponsored serve during the set time support advertising the brand in question, either through clothing-shirts with message, "computer screensaver, posters, stickers or even if the customer pays, painting the car with the corporate identity of the advertiser sponsored. Similarly, for a plus, sponsored journalist to divulge the excellence of the product advertised wherever they were to perform the job, either in press conferences, interviews, trials, wars ... Thus, full briefing for management, raise my hand and, before asking the question pertinenete, explain to those present the benefits of the poster. If this idea spreads, individual journalists to cover a act advertising messages exchanged among themselves, with significant benefits for advertisers.

This type of sponsorship contracts would assure the continuity of their sponsored job as long as the duration of the ad campaign and, if hard at work and commercial information, the advertiser could extend the campaign.

It's just an idea be improved and is adaptable to the needs of each medium and each advertiser but in the end, could serve at least give some hope to those experienced journalists. Moreover, these actions may deduct, as if it were donated to an NGO, and in addition, the advertiser will receive a photo of the journalist-by if they want to carry in your wallet and then teach it to other advertisers, and a weekly report of their activities, their progress in life, if you have managed to keep paying your mortgage ... There

left her.