Suddenly Twitter is the magic word. Everyone wants to be, everyone has something to say, something to say, something that tweet. With only five years, has 200 million users around the world still far from the more than 500 million Facebook " and every day there are around 140 million tweets, about 1,600 per second .
However, behind these appalling figures behind this definition of network, lies a much more complex phenomenon than it appears and less participatory than expected. While people on Facebook dedicated to finding old friends and classmates, to congratulate birthday or uploading photos from family trips or parties, to exchange messages, cross relations, in short, Twitter works in a different way.
According to a study by Yahoo under the illuminating title "Who says what to whom on Twitter" , after analyzing a total of 260 million tweets have concluded that 50% of this amount has been written by a small group of about 20,000 users, representing only 0.05% of total accounts in the world.
We would, therefore, to a kind of elite twitterers command can generate for themselves 70 million messages, while another 70 million would play the remaining 99.95% of users . Who is this group of elected? Well, mostly is famous athletes or actors, who have hundreds of thousands or even millions of followers.
parallel this group would also be some media, NGOs, institutions and government agencies and sports clubs. Finally, we would find some "gurus" of the network continue to have many followers.
The study also shows that regular Twitter users receive information through various channels but most of these are not just the media as only 15% of the tweets received from the average user some means. Another detail is that journalists and media generate more tweets, ie micromensajes write more, but celebrities are read. therefore conceivable that many times users are more interested in who says what it says.
Another conclusion of this work is the way in which communication flows occur. Thus, inbreeding is rampant, so that journalists are among them, doctors are physicians, bloggers to bloggers ...
In regard to the major themes of the talk, analysts have determined that generates the most comments is now international, followed by the news about the United States. Third place is occupied by sports information, which shows the great interest in this subject throughout the world, and it suffices to look at the number of followers, not just elite athletes, but sports journalists or clubs.
With all these data, we can say that Twitter communicative structures are far from those usually attributed to social networks, ie participatory tools with information flow in all directions. Therefore, would be more to a model with low levels of reciprocity that is closer to the system of mass media in one direction and that the "participation" of users receiving the message is your Retweet, ie , bouncing to his followers, or make any comment.
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