Monday, April 4, 2011

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Flipboard, a new digital publishing model?

How about an online magazine with an attractive and novel design in which you could choose the content they want to read, integrate their networks favorite social add videos and customize at will? Well, if you are a holder of an iPad already has and is called Flipboard , an application that Apple chosen as the best of 2010 for this device and also has an added value: it is free.

What had not heard of Flipboard ? Well this is a new media format that although not add your own content, allows you to decide you want to integrate. And it would be like a beautiful folder within which we can keep going what we most liked what we found on the web and also see what our fans say Twitter or publish our friends on Facebook , share that content, use Google Reader ... all taking advantage of the touch functions of the iPad, with we can take a look at all that we have been keeping a finger flick, as we would spend the leaves of a magazine.

This tool, which was released last summer, newly remodel, ahead of the launch of the new iPad2 . One of the main news is that it integrates and Instapaper Instagram The social network for sharing photos between iPhone users and has achieved unprecedented success.

Another improvement that incorporates the ability to search through social networks. This is a feature that comes to revolutionize the way content can be consumed. Their work, hence the key to success is simple: a new search bar write the key words we wish to find and Flipboard wanted in Twitter, Facebook, Flickr and offers different types of results, those that automatically builds a magazine format publication and extremely attractive visual design. Something that never ceases to amaze.

No less interesting is the ability to navigate through our album of photos uploaded to Flickr and also among our friends, so you see these images becomes easy and fun.
We are therefore faced a serious rival to experiments like "The Daily", the paper released in early February by Rupert Murdoch for the iPad. Moreover, many Internet preferring Flipboard model because, although no longer a content aggregator others, is a format much more dynamic and flexible, to suit the tastes of each net, which is renewed as often as you like and that is interactive.

"The Daily" and Flipboard, whose market valuation could be around $ 200 million, could well be the two main models to consider the time to see where they go born media for new media. Success will depend, among other things, the popularization of the tablets to the general public and that both applications are able to adapt to other operating systems, especially Honeycomb Android to come to fitted most of these devices.

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